Published in The News Tribune, August 15, 2012
A concept referred to as “nudge” has been getting some attention lately. This is because the two professors who coined the term wrote a book (unsurprisingly called Nudge) that explains it to a general audience.
The basic claim in Nudge is that in a wide range of situations governments should “nudge” people into making better choices. Turning to the recent election results, I’d argue that Washington State residents would benefit from a little nudging so that we cast more informed votes. Continue reading